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Direttore responsabile Raffaella Zelia Ruscitto
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Dolcezze Savini rileva il marchio Fiore

A Siena nuovi punti vendita con tre marchi Igp

Gabriele Filippini, amministratore delegato della Fiore

SIENA.  “Fiore” entra a far parte della famiglia “Dolcezze Savini srl”. L’acquisizione definitiva della storica azienda di dolci tipici senesi, che vanta tre marchi Igp (due senesi per Panforte e Ricciarelli, e uno legato al territorio toscano per i Cantuccini), è avvenuta a fine dicembre per circa 1,5 milioni di euro. L’azienda senese, che due anni fa ha attraversato una fase di difficoltà, è stata rilanciata da Dolcezze Savini che prese in affitto il ramo d’azienda. Al termine del percorso previsto dalla legge è arrivata dunque l’acquisizione definitiva.

Fiore conta oggi 12 dipendenti che diventano 100, da settembre a dicembre, con le assunzioni a tempo determinato a supporto della produzione.

«Per me è un orgoglio rappresentare questo marchio che ha 190 anni e che ha sempre incrociato la mia vita fin da quando ero ragazzo – spiega l’amministratore delegato della Fiore, Gabriele Filippini -. Ci siamo proposti di lavorare sulla visibilità del marchio Fiore sicuramente a livello nazionale ma, prima di tutto, nella città di Siena. In quest’ottica abbiamo in cantiere anche l’apertura in città di nuovi punti vendita a marchio “Fiore”, oltre ai due già inaugurati a fine anno in via Montanini e in piazza Sant’Agostino».

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