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Direttore responsabile Raffaella Zelia Ruscitto
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Formazione: terzo appuntamento con la Business School

SIENA. Il terzo appuntamento della Business School è dedicato ai "Modelli e metodi di misura della customer satisfaction", e destinato a piccole e medie imprese.
 Il prossimo 30 settembre l’incontro in programma ha l’obiettivo di trasferire alle imprese competenze per progettare ed eseguire una campagna di misurazione della soddisfazione del cliente. Particolare attenzione sarà dedicata alla costruzione del questionario, alla realizzazione delle interviste, all’analisi dei risultati.
Il corso sarà tenuto da Gianluca Marzocchi, ordinario di Marketing e Modelli di Valutazione della Facoltà di Scienze Stastiche dell’Università di Bologna. E’ presidente del Corso di Laurea Magistrale in Statistica, Economia e Impresa nonchè direttore della Scuola di Dottorato in Scienze Economia e Impresa nonchè direttore della Scuola di Dottorato in Scienze e Economiche e Statistiche. E’ anche coordinatore dell’area Managemente di Alma, la Graduate School of Information Technology, Management and Communication dell’Università di Bologna.
I corsi prendono il via il mattino alle 9.30 per interrompersi alle 13.30 e riprendere alle14.30 fino alle 17. Per iscriveri e partecipare è necessario compilare la domanda di partecipazione, che è possibile recuperare presso Eurobic in Loc. Salceto e nel sito www.bictoscanasud.it, ed inviarla a Eurobic Toscana Sud, Loc Salceto, Poggibonsi Siena. Per informazioni possibile anche telefonare allo 0577/99501, visitare il sito o mandare una mail a business.school@bicoscanasud.it, possibile anche visitare il sito di APSLO www.apslo.it,
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