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Fca Bank e il business sostenibile con la foresta a distanza

TORINO (ITALPRESS) – FCA Bank, in occasione del lancio della nuova famiglia di auto ibride Fiat, ha iniziato un importante percorso verso un business sostenibile. Il primo passo si e' concretizzato con la partnership, recentemente conclusa, con Treedom, societa' italiana operante in Europa dal 2010, l'unica piattaforma al mondo che permette di piantare un albero a distanza e seguire la sua storia online. E' nata cosi' la foresta FCA Bank, dove migliaia di alberi dei clienti delle auto ibride contribuiranno alla riduzione delle emissioni di CO2 a sostegno di una mobilita' piu' consapevole e sostenibile. A fronte di ogni contratto finalizzato con la banca per un'auto ibrida, il cliente ricevera' un apposito codice da attivare on line sulla piattaforma treedom.net per adottare un albero della foresta e cominciare a contribuire alla riduzione di CO2. L'albero scelto sara' piantato da contadini dislocati in varie aree del mondo, in particolare in Africa e America Latina, che lo accudiranno e beneficeranno dei suoi frutti, con la possibilita' per il cliente di conoscere esattamente dove si trova, dargli un nome e seguirne la sua storia attraverso aggiornamenti che gli perverranno con immagini e notizie. L'iniziativa "Albero a bordo" sara' presente anche a Sanremo durante il Festival accanto a Fiat 500, a testimonianza dell'impegno di FCA Bank verso una mobilita' piu' sostenibile.
(ITALPRESS).
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04-Feb-20 13:09

 

Fonte Italpress

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